A slightly corrected redux post, with new links and images:
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| Second issue; cover by Ed Emshwiller |
1960 was an odd year in fiction-magazine publishing, and a tough one. A number of interesting projects were launched--too often only to stumble and fall, or fold, after only a few issues; a number of venerable titles and publishing groups changed hands, settled in with new owners, or went out of business, or all three. Three was often a magic number for the good new magazines of 1960, though Saul Bellow and partners' The Noble Savage got as far as five issues in two years, while New World Writing got a new publisher and slightly different format, and the major little magazine Accent ended its 20-year run; Pocket Books' adventure in magazine publishing, Ed McBain's Mystery Book, was among the three-issue titles, while one of the new TV-related fiction titles offered by Great American Publishing, Tightrope, saw four, with another, 77 Sunset Strip, getting out a single issue and their horror companion, Fear!, two. While The Saint Mystery Magazine was continued by another publisher, most of Great American's fiction magazines, including their newly-purchased Fantastic Universe (with a last issue featuring Robert Bloch, Fredric Brown and Jorge Luis Borges), were folded by the end of 1960, as were Columbia Publications' last titles: Double Action Western, Future Science Fiction, Double Action Detective (which had at the end featured a Edward Hoch "Simon Ark" story in every issue) and Science Fiction Stories (the last issue offering new work by Kate Wilhelm, Murray Leinster, Donald Westlake, A. Bertram Chandler and Donald Wollheim). And two interesting new magazines from a small publisher, Keyhole Mystery Magazine and Shock: The Magazine of Terrifying Tales, had their three-issue runs.
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| A battered copy of the first issue; cover by Emsh |
Keyhole was a literate crime-fiction magazine in a period when the flood of cf titles, inspired in large part by the mid-1950s success of Mickey Spillane-flavored Manhunt, had started to recede; Manhunt itself had lost much of its audience (though claiming on its increasingly cheap-looking covers to still be the most popular cf magazine in the world, almost certainly fraudulently). Ellery Queen's Mystery Magazine had recently been purchased to help found Davis Publications, and (back at EQMM's original home, Mercury Press), though long-running companion Mercury Mystery had just folded, Bestseller Mystery Magazine continued. Aside from the magazines mentioned above, and the then relatively-new Alfred Hitchcock's Mystery Magazine, Mike Shayne Mystery Magazine and the somewhat eccentric Mystery Digest (and a brief attempt to import the British John Creasey Mystery Magazine in 1959), most of the US cf titles were leaning cheap and sleazy, often having as much in common with "men's sweat" "true story" sex-and-adventure magazines as they did with the better crime-fiction titles. Keyhole was doing a lot better than the likes of Web Detective or even the somewhat more professional Trapped:
Rather good choices in reprints, mixed with some solid, if not groundbreaking, original fiction, and a bit of attempted pop-culture hipness in invoking Elvis in the cover story--coauthored by Robert Bloch as "Will Folke"...
If anything, an even better issue...at least in adding Bloch, Sturgeon and Collier originals along with another Davidson in the mix.

And with the third and final Winston issue, deFord's back, and she and Bloch and Collier are joined by Roald Dahl, the busy Charles Boeckman, and then-new writer R. A. Lafferty--one has to wonder how new a George Kauffman item could be. A four year old Ellin reprint from EQMM seems a bit recent, but EQMM would do similar things...and it was Ellin (today is the anniversary of his death, oddly enough). Note also, still pinning hopes to a pop-music crossover appeal, with Fabian Forte, of all people, as a detective.
Meanwhile, and for no obvious reason edited anonymously (with radio/comics-style "editorial hosts" who are a Beast and a spider), Shock showed some signs of being aimed a bit younger, while still offering a lot of first-rate work...albeit even more of it reprinted and not a little of that set chestnuts from the horror and suspense literature. EC Comics legend Jack Davis did all three covers, much in the style of their horror comics or Mad...while some of the fiction was a bit grim even for the more receptive kids:

But, then again, there are worse things for young minds to be warped by than "Bianca's Hands"...the Davidson story was reprinted in F&SF a decade later, and a decade+ after that in Dennis Etchison's anthology Masters of Darkness III. Originals by Richard Matheson, Jim Thompson, Reginald Rose (12 Angry Men), and Davidson are nothing to dismiss out of hand, even if the Davidson is probably the closest to major work by its author. A young Lenny Kaye, a decade+ before starting to play with Patti Smith Group and putting together the Nuggets anthology albums of garage-rock and protopunk, wrote a published fan letter about this issue.

Originals by Davidson again, deFord, and Bloch again as "Will Folke"...one does get the sense that Dan Roberts, whoever he? was, definitely edited both Winston titles.
And the third and last Winston issue features originals by Edward Hoch, Lafferty, Westlake, and journeyman John Anthony West, among others...including one of the best stories of Bloch's career, "Final Performance," a story that is in more ways than one a hardboiled punch in the gut.
It's a real pity that these magazines didn't do better in the suddenly crowded, then thinned out, marketplace of 1960...and even more a pity that Winston apparently sold the title rights and unpublished inventory, if any, to Pontiac Publishing, already responsible for some of the bottom of the barrel sleaze titles, of which their 1961/62 continuations of Keyhole and particularly Shock were prime examples. Don't confuse the originals with these decomposing revenants...
For more of today's titles, please see Evan Lewis's blog (filling in this week for Patti Abbott, on assignment in Traverse City). [Original post info there: please see Patti's blog for today's list.]
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| The third, and last!, issue... |
And given that I've posted about Shock (this one rather than the several other magazines of that title, not even counting its shudder-magazine continuation) and Fear! and the Magazine of Horror and its stablemates, (and the various revivals of Weird Tales starting after the turn of the next decade), I suppose doing a take on the Other horror magazines of note in the 1960s, such as Macabre, The Arkham Collector, Bizarre! Mystery, and even the all-reprint Strange Fantasy might well follow...along with such early '70s colleagues as Coven 13/Witchcraft and Sorcery, The Haunt of Horror (the fiction magazine from Marvel, before they turned it into a large-format comic), Whispers, Weirdbook and others...
...And the comments on the original post:
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