Bantam first commissioned from Clarence Petersen a not quite (but somewhat) potted history of their corporate adventure in 1970, and then had him do another edition five years later...I haven't seen the earlier edition, but the second volume is engaging enough and only in part a more literary Annual Report to the stockholders. Some of it is almost candid, in describing various missteps, and Petersen, at the time of the first version still reviewing paperbacks for the Chicago Tribune, rather happy to be able to note the successes and victories of other paperback houses from time to time in his narrative. Breezy is perhaps the term that comes to mind most readily, as the book is comparable to the kind of business profile one finds in Forbes or the WSJ, only with a bit more personal reminiscence thrown in. A nice touch is the brief history of paperbound, and unbound, books in first century and a half of the United States' existence, with a notable attempt at an end run around the Post Office's rate on mailing books in the 1870s, by various newspapers and "literary papers" sending unbound book texts wrapped in the periodicals themselves to their subscribers...the P.O. eventually stops this practice, dooming most of the periodicals that had been thriving with this scam. But not a few hardy publishers simply turn to dime novels and the like, and by the early 1930s, we are told, a few descendants of those early paperback-esque products were being produced in a more professional manner by such publishers as Hillman Novels (Alex Hillman would notably publish fiction magazines he would capriciously quickly shut down in later years, alongside such notable paperback originals as The Dying Earth by Jack Vance) and Lawrence Spivak's Mercury Press (not yet the publisher of Ellery Queen's Mystery Magazine, starting 1941, nor The Magazine of Fantasy and Science Fiction, from 1949). But the US paperback industry really took off again with the advent of Pocket Books, basically an offshoot of Simon and Schuster, and the early interest in US expansion by the new and thriving UK firm Penguin, which had gotten its first big leg up by selling through Woolworth's stores in Britain, and how it led them to employ Ian Ballantine, an American newly graduated from the London School of Economics and fascinated by publishing, to launch their US office. Then World War II made remote control from London less practical, and Ballantine and his local staff started packaging and otherwise running US Penguin in their own manner...which didn't sit so well with Allen Lane, Penguin's founder, when the war was over (the latter wanted no illustrations on paperback covers, for example). Ballantine soon found himself, with some other senior staffers, in search of their own shop, and they turned to Grosset and Dunlap, already producing inexpensive hardcover reprint editions and of late owned by a partnership of "main-line" hardcover publishers (in part to keep it out of the hands of Marshall Field, then creating an early multimedia conglomerate) for support in founding what would become Bantam Books.
Ballantine, of course, wouldn't stay with Bantam all that long, either (and would found Ballantine Books, though by 1975 Betty and Ian Ballantine had sold Ballantine Books and IB was back at Bantam in a boutique partnership imprint with Betty, Peacock Press, devoted to lavish art books and, soon, the periodical Ariel: The Book of Fantasy). But before leaving initially, Ballantine had put Bantam on good footing, in part by interesting Curtis Circulation Company, the distribution offshoot of The Saturday Evening Post and the next biggest thing after American News Co. in that arena, in the upstart rooster of a publisher.
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| the 1st, 1970 edition |
The hopeful noises about how the then-recent megacorporate purchases and sales of Bantam wouldn't effect the way they did business are a bit of a sad coda here...though the inflationary pressures of the '70s, including the rights bidding wars between the paperback houses, already sometimes self-damaging by the 1960s, are also discussed.
Worth the look, I think, for most FFB fans, if rarely as in-depth as one might want...and reasonably-priced copies are available from the Usual Suspects.
For more of today's books, please see Patti Abbott's blog.
