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Meanwhile, Ghost Manor as a Charlton "book" looked (and as many commenters note, smelled) different (they used an odd sort of press and inks, apparently more appropriate for stamping the likes of cereal boxes), but they did some interesting things at Charlton...they let their artists have more leeway, for less pay, and perhaps most importantly were apparently the first to import Japanese horror manga stories, in translation of course, for US readers, in issues just before and perhaps even including this one. Note that both Ghost Manor and The House of Mystery (below) double dog dare you to knock the battery off their...eaves. (Old popcult advertising reference/joke.)
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And if you wanted evidence of how much better the early '50s DC horror stories had been, simply dip into this issue of The Witching Hour, which supplemented its relatively bland new stories with several 1950s reprints, which have a certain vigor missing from the (almost literally as well as utterly figuratively) bloodless new work. One model-esque and two haggish witches were the "hosts" in this "book"--the reprinted demon in the mirror story involved a psychic investigator sort who probably would've gotten his own book in less censorious circumstances back when, and it was, as I recall, very good fun.
Marvel, for its part, wasn't even trying to present new horror stories per se in their "standard" color comics in the 1970s, choosing instead to reprint the Atlas and Timely EC-imitation horror comics from those two ancestors of Marvel, and in new work concentrating on outre heroes/antiheroes, such as their version of Dracula and a rather Peter Parkeresque fellow (with a bit less pointless self-pity) who began turning into a werewolf at the appropriate phases of the Moon, mostly in his "book" Werewolf-by-Night...Dracula or, as in this first issue I bought, Frankenstein's behemoth might make a crossover/guest appearance. (Marvel had published in 1973 two issues of a digest-sized fiction magazine called The Haunt of Horror, edited by Gerry Conway [who's since made a fairly prominent Hollywood career], but discontinued that and took the title for a black and white, 8.5 x 11" horror comics magazine they published for some years, in imitation of Warren's Creepy, Eerie and Vampirella b&w comics magazines...the latter for their part [not!] the first sustained effort to reach out to the horror comics audience, starting at the turn of the '60s, which had been abandoned by the other comics publishers.)(Correction: The Warren horror comics magazines began publishing in 1964; Dell Comics had stepped into the void first, with the initial issues of Twilight Zone in 1961, and Ghost Stories in 1962--founded after Whitman decided not to co-publish with Dell, and started their own Gold Key line, which took TZ among many other licensed properties away from Dell Comics...Gold Key added Boris Karloff's Thriller and Ripley's Believe It or Not: True Ghost Stories to their line later. Dell also added more horror titles in the '60s.)
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Meanwhile, Weird Mystery Tales, a relatively shortlived "book," did introduce the one "host" who was less cartoonish than actually in the spirit of horror, "Destiny," who somewhat suggested Death the Reaper, as he wore a monk's habit with hood that always obscured his face, and carried the book of, well, destiny with him at all times...the other, more comic-relief hosts were portrayed as resentful of and a bit intimidated by him. Given that "mystery" in these titles always meant horror, at least in this period, the notion that it was weird horror seemed a bit redundant...particularly when compared with DC's much weirder humor, with a horrorish edge, comic, Plop! (another title of which I read others' copies, including those at a barbershop I was brought to by my parents).
Now, the Spectre was a badass. A murdered cop who was returned to this plane of existence to right wrongs and the typical superhero kind of tasking, he was, as a ghost, almost a minor god, capable of much more than even Superman, and therefore a bit difficult to write...because what, short of Cthulhu's masters, could stand up to or would interest him for long? Particularly as he was almost certainly the moodiest, for fairly obvious reasons, of DC's 1970s superfolk. As a result, the Spectre tended to go away and come back for stretches in the history of DC's publishing, having first appeared back in the early '40s as a somewhat less near-omnipotent figure. Adventure tended to be a "book" devoted for various stretches to superheroes who were being "tried out" for books of their own, or who were kept even if they didn't seem to sell well enough in their own title; the original DC Sandman had been one of the early stars, and Aquaman was the usual headliner in the months around the Spectre in this period. Note, as mentioned above, the addition of "weird" to this issue's title, perhaps to sell to the horrorists out at the spinner racks such as myself. I don't think that was the decider for me, but it didn't hurt. (I also preferred the rather obscure DC hero team The Challengers of the Unknown to such better-known groups as Marvel's Fantastic Four, since the Challengers were basically psychic investigators running across supernatural phenoms, vs. the rather colorful aliens the Marvel teams seem to always have to deal with.)
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Last and least among my childhood reads in this arena, Ghosts irritated me for being "true" stories about the supernatural, which I most firmly (then as now) did not believe to exist. The magazine tried to get around this, to some extent, by such stratagems as this issue's "The Nightmare That Haunted the World" being about how Mary Shelley wrote Frankenstein, but other stories tended to either endorse the reality of the supernatural, or, worse, be incredibly mealy-mouthed about it. Didn't buy too many (possibly not any) more issues of Ghosts...but, then, I never did buy any issues of Creepy or Eerie or the other larger-sized horror magazines, either, finding the borrowed copies dull, dull, dull, even when the art was interesting (and they were, of course, more expensive, as well...my allowance was sporadic and often driven by specific purchases, such as of more text-heavy books).